The designer behind ValleReD

Olena von Kaufmann is designing the collections of ValleReD since 2012. Born in Kiev, Ukraine, Olena finished an education as a dressmaker at the fashion studio of Ella Schneider, before studying fashion design at the Otto-Johannsen Technikum in Reutlingen. After some steps as a designer she founded her own label, ValleReD, in 2012. Her major passion has been always to create fashion loved by the women. Hence, that is exactly what ValleReD stands for:

We want women to fall in love!

Each piece is precisely that, high-quality, exceptionally and with love and passion designed and crafted creations. Working directly with designated manufacturers from Italy, England, Ireland, France and Germany ensures the uniqueness and quality of the fabrics used. Production is local and regional, regarding fair German and European standards, with producers with extensive experience in women’s wear.


ValleReD is a registered trademark.